Ambassaden
The former U.S. Embassy in Oslo is now an event space featuring restaurants, bars, a gym, offices, and a concert hall. Opened in 1959, it served as a place for travelers and also as a hub for American culture in Norway. Inspired by travel documents, the identity reflects the optimism of that era, using a vibrant color palette and illustrations referencing 1960s cartoons.
Project: Ambassaden
Year: 2023
Client: Fredensborg bolig
Category: Illustration
Made at Bleed
Creative direction: Svein Haakon Lia
Design: Halvor Nordrum
Photography: Matylda Awdziejczyk
Management: Ingunn Garthus, Christoffer Nøkleby
Honk
Honk is a car subscription platform provided by the Norwegian classified listings website Finn.no. The service brings together various rental companies. The freedom and possibilities that a car offers to users are illustrated through different everyday scenes across the seasons. The modularity of the elements allows for great flexibility in compositions, which can be used at various scales. The concept for this platform is primarily to showcase the diversity of lifestyles in a humorous way.
Project: Honk
Year: 2022
Client: Finn.no
Category: Identity, illustration
Made at Bleed
Creative direction: Svein Haakon Lia
Design: Madeleine Skjelland Eriksen
Management: Ingunn Garthus, Christoffer Nøkleby
Award: Diploma at Visuelt (Illustration category)
Idntfy
The returns of clothing items on e-commerce websites is responsible for a significant portion of global waste. Idntfy, a project currently under development, will allow customers to receive precise size suggestions based on data provided by the user at the time of ordering. The symbol highlights the brand's concept, which aims to help consumers find pieces that will fit them perfectly.
Project: Idntfy
Year: 2024
Client: Nina Skarra
Category: Identity
Made at Bleed
Creative direction: Svein Haakon Lia
Management: Ingunn Garthus, Christoffer Nøkleby
Poulssons Kvarter
Located on the outskirts of Oslo, Poulssons Kvarter is a new residential real estate project aimed at individuals. It's easily and quickly accessible from the city center, with the added advantage of direct access to the waterfront as well as a variety of activities available nearby. The graphic elements used are inspired by the surrounding nature, while incorporating animation to highlight the seamless connection between the peninsula and the city.
Project: Poulssons Kvarter
Year: 2023
Client: Fredensborg bolig
Category: Identity, illustration
Made at Bleed
Creative direction: Svein Haakon Lia
Management: Ingunn Garthus, Christoffer Nøkleby
Fjellinjen
Fjellinjen is the company that manages tolls in Norway. The brand identity has been updated with new colors, typography, and illustrations. We chose to emphasize the human values of the brand. The creation of numerous illustrations, inspired by the perspective of the logo, helps highlight the projects funded by these tolls. The variety of elements makes communication easier and provides great flexibility for different mediums.
Project: Fjellinjen
Year: 2024
Client: Fjellinjen
Category: Identity, illustration
Made at Bleed
Creative direction: Svein Haakon Lia
Management: Ingunn Garthus, Christoffer Nøkleby
Studio
The Studio project is a concept for selling small, fully furnished, and optimized apartments. The added value lies in access to services offered within the building, such as restaurants and fitness centers, allowing residents to have everything nearby. The importance of space modularity is central to the concept. The simplicity of the identity allows it to adapt to various real estate projects while remaining unique.
Project: Studio
Year: 2023
Client: Fredensborg bolig
Category: Identity
Made at Bleed
Creative direction: Svein Haakon Lia
Photography: Lea Lindau
Management: Ingunn Garthus, Christoffer Nøkleby
Samsløkka
Samsløkka is a new construction project located near the Norwegian national airport. This residential neighborhood is primarily aimed at families looking for practical and affordable housing, with all amenities nearby. The identity reflects the warm and welcoming spirit of the project through simple, playful illustrations and warm colors inspired by the materials used.
Project: Samsløkka
Year: 2022
Client: Fredensborg bolig
Category: Identity, illustration
Made at Bleed
Creative direction: Svein Haakon Lia
Management: Ingunn Garthus, Christoffer Nøkleby
Hi! I'm a French graphic designer based in Oslo, with a focus on brand identity and illustration. Graduated from Brassart School in Nantes in 2019.
